Hygieia Health

It was an honour to work with the inspiring team of women of Hygieia Health, a not-for-profit organisation that safeguard birth & Mamatotos (mother & baby as one).   Hygieia Health was launched at the start of the pandemic, to support both pregnant women & birth workers during a very new & stressful time.

Caper created the brand identity, representing the Mamatoto being held & supported; & her connection with the moon, her feminine cycles and phases.

We then worked closely & quickly with the team each week, to develop a social campaign to support the initial launch, and new  campaigns to connect with those birthing & working in response to the changes made during the pandemic.  And also fundraisers which involved creating merchandise for Hygieia Health.